Crestview Strategy Building to Support Growth

Joseph Lavoie to Lead New Digital, Campaigns and Mobilization Practice; Ginny Roth to Lead National Government Relations Practice

Crestview Strategy, a leading Canadian public affairs agency, announced today the addition of Joseph Lavoie in the role of National Practice Lead, Digital, Campaigns and Mobilization. This strategic hire was made in support of unprecedented growth following the establishment of a new Calgary-based venture to expand its offering in Western Canada and significant new hires and promotions adding to a team of 30+ professionals.  

Digital, Campaigns and Mobilization Practice 

Joseph Lavoie has more than a decade of campaign and public affairs experience, including the founding and building of a digital agency within a leading national public affairs firm. Prior to that, he served Canada’s Prime Minister and former Minister of Foreign Affairs where he was an early pioneer in using digital platforms to mobilize voters and citizens to take meaningful action. 

 “An innovator and proven leader, Joseph is leading a team within Crestview Strategy that achieves winning outcomes for clients by shaping public policy decisions through mobilization,” said Crestview Strategy Partner Christine McMillan.

 Deploying the proprietary mobilization platform Mobilizer™, Crestview Strategy clients increase engagement potential, provide greater value for members, and increase the share of voice and influence outcomes.

 Government Relations Practice

Crestview Strategy also announced today the promotion of Ginny Roth to National Practice Lead, Government Relations. The growing Government Relations practice at Crestview Strategy is driven to mitigate risk and uncover opportunities for clients across a broad cross-section of industries encompassing major corporations and trade associations.

Ginny has a proven record of driving winning outcomes for clients,” said Crestview Strategy partner Rob Moore. “Under Ginny’s leadership, the agency will be better positioned to continue growing our government relations offering and exceed client expectations.”

 Some of the largest companies in the world, most trusted brands and high-profile industries rely on the team to advise, support and represent them to elected officials and key stakeholders in Ottawa, in every provincial capital in Canada and increasingly at City Halls in every part of the nation, particularly as governments change and new public policy opportunities emerge.

Joseph and Ginny join the Crestview Strategy Management Committee where they will contribute to managing the growth and delivering on Crestview Strategy service excellence—driving winning outcomes.

Earlier this fall, Crestview also promoted the following high-performing professionals:

Jason Clark, Senior Consultant, based out of the Ottawa Office.

Dan Moulton, Senior Consultant, based out of the Toronto Office.

Sarina Rehal, Senior Consultant, based out of the Toronto Office.

Celine Chang, Consultant, based out of the Toronto office.

Crestview Strategy, in Canada and globally, serves some of the world’s biggest companies by providing counsel on government relations, public affairs strategy, campaigns, and mergers & acquisitions.


Jordan Devon (Toronto) +1 (647) 502-2533,