Crestview Strategy Promotes Melissa Caouette to Practice Lead, Western Canada

For Immediate Release – Wednesday July 3, 2019

Edmonton, AB - Crestview Strategy, a leading Canadian digital public affairs agency, announced today the promotion of Melissa Caouette to the role of Senior Consultant and Practice Lead, Western Canada.

Melissa joined Crestview Strategy in December 2018 following years of experience advising clients on strategic planning and development, public policy, risk analysis, governance and government relations.

“Melissa has a proven record of driving winning outcomes,” said Crestview Strategy Partner Hal Danchilla. “Her diverse experience and strategic insights have been invaluable assets for our clients—and we are excited to welcome her to this new role.”

As Practice Lead, Melissa will build on Crestview Strategy’s unprecedented growth following the establishment of a Calgary-based venture in October 2018 to expand the agency’s offerings in Western Canada.

Some of the largest companies in the world, most trusted brands and high-profile industries rely on Crestview Strategy to advise, support and represent them to elected officials and key stakeholders in Western Canada and throughout North America.

"Our diverse public affairs offerings are bolstered by Melissa’s unique mix of policy knowledge and communications savvy," said Ginny Roth, National Practice Lead, Government Relations. “Melissa has the skill, networks and insight necessary to grow our business out West, especially as new public policy opportunities emerge in the context of Alberta’s new government.”

In this new role, Melissa will continue to lead major client files and help drive Crestview Strategy’s growth in Alberta, Manitoba and Saskatchewan.

More information about Crestview Strategy, a digital public affairs agency, can be found at:



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