Nick Varley Joins Crestview Strategy as Senior Campaign Strategist, United Kingdom Lead

Expanding Digital, Campaigns and Mobilization Practice, Crestview Strategy Hires Nick Varley as Senior Campaign Strategist, United Kingdom Lead

Toronto, ON —Crestview Strategy, Canada’s leading digital public affairs agency, expanded today with the addition of Nick Varley as Senior Campaign Strategist, United Kingdom Lead. 

Varley will join the agency’s Digital, Campaigns and Mobilization team, led by National Practice Lead Joseph Lavoie.  

Based in London, UK, Varley’s addition to the team reflects the agency’s growing international presence and will serve as a senior-level resource for campaigns with access to European markets. Crestview Strategy, in Canada and globally, serves some of the world’s largest companies by providing counsel on government relations, public affairs strategy, campaigns, and public market events.

“Injecting the public’s voice into government relations and communications is vital. Voters are a company’s most influential ally,” said Varley. “Crestview Strategy’s proprietary campaign methodology and supporting software have contributed to the recent and rapid growth of projects in the UK, Europe and other international markets. I look forward to joining the team that has built Mobilizer™, the most sophisticated tool I have seen deployed for harnessing the public’s authentic voices in support of corporate campaigns.”

Varley has spent his entire career on the front lines of UK and international politics, including as Head of Ground Campaigns for the winning Vote Leave campaign during the UK’s referendum on EU membership. Since the referendum, Nick has specialised in running communications and policy-change campaigns for corporations in the UK – including FTSE 100 and FTSE 250 businesses – with a particular focus on identifying, harnessing and mobilising public voices. 

“A skilled communicator with extensive experience in campaigning and community organizing, Nick brings tremendous value to our campaigns practice and the entire agency,” said Joseph Lavoie, Crestview Strategy’s National Practice Lead of Digital, Campaigns and Mobilization. “Varley will be an asset to our growing book of clients within North America and abroad.”

More information about Crestview Strategy, a public affairs agency, can be found at



Contact:         Jordan Devon (Toronto)

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